Market Editor

About Twelve
Twelve designs and builds the world’s most inspiring merchandise and packaging for the world’s most coveted brands. With deep expertise across global production, creative innovation, and sustainability, we turn bold ideas into elevated, high-impact realities. Our clients—ranging from luxury fashion and beauty to leading lifestyle brands—trust us to deliver unforgettable experiences through beautifully executed product and packaging.
The role of Market Editor is a highly curious, commercially minded, culturally fluent individual who helps to shape the future of innovation at Twelve. The Market Editor is responsible for identifying emerging signals across culture, commerce, retail, consumer behavior, technology, hospitality, beauty, wellness, luxury, design, media, and brand ecosystems — then translating those signals into actionable opportunities for clients and the business.
Embedded inside a high-growth creative company, this role is an integral business partner who is constantly in the markets, interpreting, and activating insights that drives innovation, differentiation, and market leadership. This role is designed for someone obsessed with what’s next — but grounded in commercial relevance and execution.
Market & Cultural Intelligence

Continuously monitor shifts across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, AI, technology, experiential, creator economy, and emerging brands

Identify early-stage trends, white space opportunities, competitive movements, and category disruptions

Translate market intelligence into strategic opportunities for Twelve and its clients – translated into product/revenue driving outcomes.

Editorial & Insight Development

Produce sharp, concise, visually driven intelligence reports and editorial-style insights for internal and external distribution

Develop weekly trend briefs, opportunity alerts, competitive intelligence updates, and cultural pulse reports to be published internally and externally

Lead internal and external sessions on market insights and trend observations monthly

Contribute to monthly deep dives, quarterly forecasts, and cross-sector pattern analysis

Utilize AI tools and platforms to accelerate research, signal detection, monitoring, and reporting

Combine AI-powered analysis with human judgment, taste, prioritization, and commercial thinking

Collaborate on the launch of substack and “twelve editorial” platform.

Authority Building

Help position Twelve as a leading voice in culture, innovation, and market intelligence

Actively contribute to brainstorming sessions, creating engaging social content, self-promotion moments, reports, event programming, pitch sessions, and innovation storytelling

Attend client meetings and innovation days, handling the preparation to participating on site with presentations and contribute to the teams presence as the voice of authority

Work closely with Director of Creative Special Projects, and other innovation captains as the red thread across the business - sharing product / passion and insights to move faster

Partner closely with Business Development / Account Management teams to proactively identify opportunities, risks, and emerging client needs before they are requested

Collaborate across multiple internal teams (Creative, Development, Account Management and Business Development) to ensure insights translates into actionable client solutions

Identify high-growth brands, disruptive market entrants, and culturally relevant companies aligned with Twelve’s expansion priorities

Support new business efforts through research and intelligence on emerging brands, evolving consumer categories, competitive landscapes, and whitespace opportunities that allow for the company to remain always twelve steps ahead

Requirements:

2–4 years in editorial, insights, trend forecasting, innovation, media, creative branding, or adjacent fields

Experience working across consumer-facing industries and brands

Strong understanding of luxury, retail, hospitality, beauty/wellness, lifestyle, or consumer culture ecosystems preferred

Experience developing client-facing insights or thought leadership preferred

Deep curiosity and obsession with culture, consumer behavior, brands, and emerging trends

Strong editorial instincts and pattern recognition ability

Commercial mindset with the ability to translate insights into business opportunity

Strong writing, synthesis, and presentation skills

Highly proactive and self-directed, energized by ambiguity and building something new

Able to naturally connects dots across industries, platforms, and behaviors

What You Can Expect

Full-Time Benefits (Medical, Dental, Vision, Disability, Life)

Mental Health Mondays: once a month our offices close globally (that's 12 additional days per year)

Generous Paid Time Off – Including your birthday, personal days, time-off around holidays.

Paid Parental Leave

Summer Fridays

Discretionary bonuses

Salary: $65k - $75k depending on experience
Twelve Inc. is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. It is the policy of the Company to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants without regard to race, creed, color, religion, sex, national origin, ancestry, age, alienage or citizenship status, disability, or handicap, marital status, familial status, veteran status, sexual orientation, arrest record, genetic information or any other characteristic protected by applicable federal, state or local laws.
Salary: $65k - $75kOriginally posted on Himalayas