Managing Digital Strategist

Managing Digital Strategists run Middle Seat’s largest email programs for progressive candidates, political committees, and nonprofits. They also manage and mentor junior members of the email team. As an experienced emailer, this job is an opportunity to work on some of the most notable fundraising and advocacy programs in our space. You will take the lead on strategy and execution with some of our most important clients. You will also learn to be an effective manager, mentor, and leader on the email team. This role is roughly 80% client work and 20% team management work.
This role is part of the bargaining unit.
Why Middle Seat

Competitive salaries and great benefits

We only work for progressive organizations, candidates, and causes

We’re a proudly unionized team — part of the Campaign Workers Guild

Job Responsibilities

Write compelling fundraising and organizing emails
Writing embodies the voices and perspectives of our clients, with no edits needed

Expertly adapts writing to various calls-to-action

Writing always deploys effective theories of change

Work with clients to get emails edited, approved, and scheduled
Coordinates clients to review and finalize email copy

Solicits, accepts, processes, and incorporates copy feedback, from both senior team members and clients

Provides valuable and constructive copy feedback to more junior team members

Plays a role in helping to develop the copywriting skills of junior team members

Code, produce, target and test mass email communications
Email code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues.

Follows our internal testing processes; sends email tests to team members for review and approval

Frequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch.

Launches emails to targeted audiences with no mistakes

Use multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.)
Has mastered all CRM(s) used by their client(s)

Has become fluent in 1-2 additional CRMs

Trains and mentors junior team members on learning new CRMs

Analyze metrics and report back to clients on performance, best practices, test results
Compiles metrics into cohesive, thorough, well-structured reports

Analyzes those reports; derives strategic guidance from them

Presents reports, analyses, and strategic guidance to clients with no assistance

Mentors and/or manages junior team members in producing client reports

Present detailed monthly reports to clients
Can independently build, present, and explain monthly reports to clients.

Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedback

Serve as a day-to-day contact with clients.
Communicates extremely well with clients regularly

Is very responsive to client needs and requests

Frequently proactively anticipates and responds to client needs

Take part in brainstorms, team meetings, conference calls, etc.Contributes significantly — and frequently leads, and volunteers to lead — brainstorms, team meetings, and other internal meetings

Develop monthly content calendars and goals for clients
Develops cohesive calendars that align with email scheduling best practices, with no assistance

Sets fundraising goals that are appropriate to their clients’ programs and overall industry standards, with no assistance

Helps hold junior team members accountable to following calendars and reaching goals

A/B test everything you do
Recommends innovative testing ideas

Conducts tests independently

Successfully concludes tests; compiles and presents test results

Holds junior team members accountable to following testing protocols

Assists junior team members with testing procedures and reports

Produce ActBlue fundraising pages and tests
Builds fundraising pages that align with both client branding and digital fundraising best practices, with no assistance

Regularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updated

Write copy for landing pagesWrites cohesive, appropriate, concise landing page copy, with no assistance

Contribute significantly to new client pitches
Provides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contribute

Content requires no editing, revising, and feedback

Directly manage junior email team members
Plays a direct managerial role for at least one junior team member

Schedules and holds regular check-ins with direct reports to discuss professional development, growth, and progress

Contribute to employee goals, training, and growth
Works with direct reports to develop and actualize professional development goals

Helps to train junior employees; helps to on-board new employees

Manages the performance evaluation process, with assistance

Delivers and conducts employee performance evaluations, with supervision

Run training sessions
Runs training sessions to teach new/junior team members and improve team knowledge

Recommends training topics; manages the process of developing and delivering corresponding trainings

Give feedback on programming and drafts
Provides constructive, thorough, well-thought-out copy feedback and edits

Reviews email code for issues or irregularities; recommends effective solutions

Project management
Independently manages projects

Manage junior team members on projects

Teaches project management skills to junior team members

Lead on setting up new client accountsEffectively manages new client setup and onboarding

Work with our product team to develop landing pages and templatesCoordinate with the product team to produce on-brand landing pages and templates that embody digital best practices

Set up CRMsSets up and/or transition over to a new CRM instance for a client

Play a role in the management of Middle Seat’s email team
Recommends improvements to email team systems

Helps streamline email team processes

Contributes to the process of interviewing and recruiting new email team members

Assists with determining client and backup allocation and team member workloads

Requirements

4+ years of relevant experience in email fundraising (or similar)Most employees at this level will need at least 24 months to earn a promotion to the next level

Mastery of 3+ common CRMs or fundraising platforms (ActionKit, ActBlue, Blue State Digital, ActionNetwork, NationBuilder, etc.)

Ability to quickly learn new tools and CRMs

Mastery of email writing for fundraising

Understands and effectively utilizes theories of change

Excellent writing skills (diction, grammar, sentence structure, spelling)

Able to switch voice and tone per client needs

Proficiency in HTML and CSS as needed to run major email programs

Able to manage large clients unassisted

Creative writing chops

Enthusiasm for data and testing fundraising content

A desire to play a role in fundraising for major political campaigns, nonprofits, and causes

Attention to detail

Informal or formal management or mentorship experience preferred

Interest in helping to manage a growing, diverse team of email specialists

Benefits

Salary starts between $90,000 and $100,000

Commensurate with years and depth of experience

Profit sharing plan: share in the growth and success of Middle Seat

Mobile phone or internet reimbursement up to $75 per month

100% premium coverage for health, dental, and vision

Zero deductible health plan

Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace

$100 monthly student loan reimbursement

$350 monthly mental health reimbursement

$1,000 annually towards professional development

6% employer match on your 401k retirement account

20 days of PTO + 2 floating holidays

Unlimited sick leave

12 weeks of paid leave for new parents and a discount on services from Kindbody

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are encouraged to apply.
To ApplyIf you are interested in this position, submit your application using the application form. Please refrain from emailing your application directly to members of the team. Any applications that are not received using the application form may not be considered.
Originally posted on Himalayas