Manage My Loan Officer Socials

I’m a newly licensed loan officer in Utah and my Facebook and Instagram feeds need steady, friendly energy. I want both platforms to stay active with two to three posts every week—static photos, quick reels, or carousels—built around mortgage education and timely industry news that helps future homebuyers feel informed rather than sold to.

Here’s the rhythm I have in mind: at the start of each month you create a simple content calendar, write approachable captions, design on-brand graphics, and schedule everything through Meta Business Suite (or a similar tool). You can pull ideas from reputable news outlets, recent rate updates, and the questions I hear daily from clients; I’ll supply brand colours, headshots, disclosures, and fact-checks on technical details. While posting, keep the tone warm and conversational, the visuals clean, and the hashtags relevant to Utah real estate.

Deliverables each month
– A calendar outlining post dates, topics, and asset types
– 8–12 fully designed, captioned, and scheduled posts (mix of images and reels)
– A short end-of-month snapshot of reach, engagement, and follower growth

Success for me means consistent, compliant content that sparks comments, shares, and messages from local buyers and agents. If you’re comfortable with Canva, CapCut, Adobe Express, or similar tools and can show a sample you’ve done for another financial brand, let’s talk about kicking off the first 30 days.