Manage Instagram & Facebook Book Ads

I have two published books ready for a wider readership, and my priority is straightforward: drive measurable sales through paid advertising on Instagram and Facebook. I’m looking for a specialist who is comfortable living inside Meta’s Ads Manager—not just brainstorming content—so every penny spent turns into purchases.

Here’s what I need from you:

• Build and launch conversion-focused campaigns for each book in Ads Manager
• Craft or refine audiences that align with the books’ core topics and messages
• Write compelling ad copy, pair it with engaging visuals (I can supply images or film new ones on request), and A/B test at the ad-set level
• Install and verify the Facebook Pixel, set up custom conversions, and track purchase events accurately
• Optimise budgets, bids, placements, and creatives continuously to hit an agreed-upon target cost-per-sale
• Provide a concise weekly report highlighting spend, conversions, and next steps

Acceptance criteria
• Campaigns for both books live within 7 calendar days of kickoff
• Pixel and conversion tracking firing correctly and verified in Events Manager
• Minimum of two creative variations per book running concurrently

Tools you’ll likely use include Facebook Ads Manager, Instagram, Meta Business Suite, and Google Analytics (or a similar attribution solution). I’m available to supply any assets, blurbs, or landing pages you may need—your expertise in turning those materials into profitable ads is why I’m here.