Manage Facebook/Instagram Visual Ad Campaigns

I’m looking for someone who can take full ownership of my Facebook and Instagram paid media. You’ll be creating and optimising Image, Video and Carousel ads that stay true to our established brand guidelines and, most importantly, hit the click-through rate targets I set for each flight.

Here’s how the engagement will run:

• Creative production – design eye-catching visuals (static, motion and multi-frame) that align with the guideline fonts, colours and tone. Because we have no pre-made assets, you’ll source or create everything from scratch.
• Campaign build – set up ad sets in Meta Ads Manager, segment audiences, and schedule campaigns according to the weekly quota I provide.
• Ongoing optimisation – monitor performance daily, pausing or iterating creatives that under-perform and scaling those that exceed the CTR benchmark.
• Reporting – each Friday I need a concise dashboard and commentary on spend, impressions and CTR, plus your action plan for the coming week.

Proficiency with Meta Ads Manager, Creator Studio and Canva/Adobe CC (or a comparable tool chain) is essential. Familiarity with A/B testing, audience look-alikes and placement optimisation will be highly valued.

Deliverables will be reviewed every week; ads meeting or surpassing the agreed CTR move forward, anything below is revised or replaced within 48 hours. If that approach sounds comfortable, let’s talk and get the first batch of creatives live.