Luxury Fashion Enquiry Campaign

I need a performance marketer who can turn Instagram traffic and on-site visits into qualified enquiries for my ultra-luxury fashion, jewellery and accessory brand. The only number that matters is how many high-intention prospects fill out our enquiry form or book a call, so every decision—from creative concept to bid strategy—must serve that goal.

Instagram is our main showcase, but the website closes the loop, so you’ll be working across Meta Ads Manager, GA4, and any supplementary Google or display retargeting that will keep our audience inside the funnel. Proper pixel and event tracking, UTM tagging, segmented look-alike audiences, and exclusion of casual browsers are essential.

Scope of work
• Audit the existing Instagram account, website analytics setup and conversion events.
• Design a full-funnel media plan with clear budget allocation aimed at lowering cost per enquiry.
• Produce or adapt high-end creatives in line with our brand guidelines, launch campaigns, then optimise daily.
• Report weekly on enquiry volume, CPL and early indicators of ROAS, adjusting audiences and creative angles as data dictates.

To judge fit quickly, send over past work that demonstrates you’ve scaled premium or luxury brands and maintained an elevated visual tone. If you can start within the next week, outline your expected timeline from audit to first optimisation cycle, and we can proceed to access handover and milestones.