Looking for Google Ads & Meta Ads Expert | Lead Generation & Conversion Specialist
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
MusB Research and MusB Diagnostics provide clinical research, clinical trials, laboratory testing, mobile phlebotomy, and healthcare services. We are seeking an experienced, results-driven digital advertising specialist to generate qualified leads, increase customer acquisition, and maximize return on advertising investment.
Primary Responsibilities
- **Google Ads:** Develop, launch, optimize, and scale Google Search campaigns targeting high-intent customers.
- **Meta Ads:** Manage Facebook and Instagram campaigns focused on qualified leads and conversions.
- **Lead Generation:** Generate leads for clinical trial recruitment, laboratory testing, mobile phlebotomy, and B2B clinical research services.
- **Conversion Optimization:** Improve landing pages, lead forms, audience targeting, ad creatives, and conversion rates.
- **Tracking & Analytics:** Set up and manage Google Analytics 4, Google Tag Manager, Meta Pixel/Conversions API, and conversion tracking.
- **CRM Integration:** Ensure leads are captured, tracked, and attributed to advertising campaigns.
- **Campaign Optimization:** Conduct A/B testing, retargeting, budget optimization, and continuous performance improvement.
- **Reporting:** Provide weekly KPI dashboards, results, challenges, and corrective actions.
### Key Performance Indicators (KPIs)
Performance will be evaluated against the following initial targets, adjusted based on campaign type, budget, and baseline performance.
| KPI | Initial Target |
| Qualified leads | Consistent weekly growth |
| Cost per qualified lead | Reduce by 15–25% within 60–90 days |
| Lead-to-appointment conversion | Target ≥15–20% where applicable |
| Google Search CTR | Target ≥5% for relevant search campaigns |
| Landing page conversion rate | Target ≥5–10% |
| Tracking accuracy | 100% of agreed conversion events tracked and tested |
| Campaign optimization | At least 2 meaningful tests per campaign monthly |
| Reporting | Weekly dashboard and monthly performance review |
**We prioritize qualified leads, booked appointments, enrolled clinical trial participants, and paying customers—not impressions, likes, or clicks alone.**
### Required Qualifications
- Proven experience managing Google Ads and Meta Ads campaigns.
- Demonstrated success generating qualified leads at competitive acquisition costs.
- Experience with healthcare, diagnostics, clinical trials, or B2B services preferred.
- Strong expertise in GA4, GTM, Meta Pixel, conversion tracking, and CRM integration.
- Ability to independently develop strategies, launch campaigns, optimize performance, and report measurable outcomes.
- Familiarity with healthcare advertising policies and privacy requirements.
### Compensation
- Competitive fixed monthly fee with performance-based incentives.
- Initial 30-day paid trial, with potential for long-term engagement.
- Advertising budgets provided separately by MusB Research.
### How to Apply
**Please answer all five questions:**
1. Share 2–3 examples of Google or Meta campaigns you managed, including ad spend, qualified leads, cost per lead, and conversions.
2. What would be your first 30-day strategy to generate qualified leads for MusB Research and MusB Diagnostics?
3. What cost per qualified lead would you initially target for healthcare services and clinical trial recruitment, and why?
4. Which tools do you use for conversion tracking, CRM integration, and performance reporting?
5. What is your proposed monthly management fee, and how many hours per week will you dedicate?
**Important:** Applications without measurable campaign results and a clear lead-generation strategy will not be considered.
We are looking for a hands-on specialist who can execute campaigns, deliver measurable outcomes, and grow with our organization.
Primary Responsibilities
- **Google Ads:** Develop, launch, optimize, and scale Google Search campaigns targeting high-intent customers.
- **Meta Ads:** Manage Facebook and Instagram campaigns focused on qualified leads and conversions.
- **Lead Generation:** Generate leads for clinical trial recruitment, laboratory testing, mobile phlebotomy, and B2B clinical research services.
- **Conversion Optimization:** Improve landing pages, lead forms, audience targeting, ad creatives, and conversion rates.
- **Tracking & Analytics:** Set up and manage Google Analytics 4, Google Tag Manager, Meta Pixel/Conversions API, and conversion tracking.
- **CRM Integration:** Ensure leads are captured, tracked, and attributed to advertising campaigns.
- **Campaign Optimization:** Conduct A/B testing, retargeting, budget optimization, and continuous performance improvement.
- **Reporting:** Provide weekly KPI dashboards, results, challenges, and corrective actions.
### Key Performance Indicators (KPIs)
Performance will be evaluated against the following initial targets, adjusted based on campaign type, budget, and baseline performance.
| KPI | Initial Target |
| Qualified leads | Consistent weekly growth |
| Cost per qualified lead | Reduce by 15–25% within 60–90 days |
| Lead-to-appointment conversion | Target ≥15–20% where applicable |
| Google Search CTR | Target ≥5% for relevant search campaigns |
| Landing page conversion rate | Target ≥5–10% |
| Tracking accuracy | 100% of agreed conversion events tracked and tested |
| Campaign optimization | At least 2 meaningful tests per campaign monthly |
| Reporting | Weekly dashboard and monthly performance review |
**We prioritize qualified leads, booked appointments, enrolled clinical trial participants, and paying customers—not impressions, likes, or clicks alone.**
### Required Qualifications
- Proven experience managing Google Ads and Meta Ads campaigns.
- Demonstrated success generating qualified leads at competitive acquisition costs.
- Experience with healthcare, diagnostics, clinical trials, or B2B services preferred.
- Strong expertise in GA4, GTM, Meta Pixel, conversion tracking, and CRM integration.
- Ability to independently develop strategies, launch campaigns, optimize performance, and report measurable outcomes.
- Familiarity with healthcare advertising policies and privacy requirements.
### Compensation
- Competitive fixed monthly fee with performance-based incentives.
- Initial 30-day paid trial, with potential for long-term engagement.
- Advertising budgets provided separately by MusB Research.
### How to Apply
**Please answer all five questions:**
1. Share 2–3 examples of Google or Meta campaigns you managed, including ad spend, qualified leads, cost per lead, and conversions.
2. What would be your first 30-day strategy to generate qualified leads for MusB Research and MusB Diagnostics?
3. What cost per qualified lead would you initially target for healthcare services and clinical trial recruitment, and why?
4. Which tools do you use for conversion tracking, CRM integration, and performance reporting?
5. What is your proposed monthly management fee, and how many hours per week will you dedicate?
**Important:** Applications without measurable campaign results and a clear lead-generation strategy will not be considered.
We are looking for a hands-on specialist who can execute campaigns, deliver measurable outcomes, and grow with our organization.
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