Logo Revamp & Vectorization

For our new product line owned one of the clients. This project turns the draft brand logo into a production-ready identity that sits clearly under the parent brand. It also builds the social media variations that marketers and designers will use in Canva.

Scope

Logo rebuild. A designer redraws the icon as true vector.
Parent alignment. New brand logo gets an endorsement line, parent brand, taken from the clean parent wordmark. It follows the parent’s typefaces (Raleway and Nunito), clear-space rule and minimum sizes.
Logo variations. These are primary lockup, horizontal, icon only, reversed, one-colour black and one-colour white. Each is checked on light and dark backgrounds.
Minor changes and variations to be done on parent brand as well.
Social media variations.
Profile avatar, safe in a circle crop.
Feed posts in 1:1 and 4:5.
Stories and reels in 9:16, with safe zones kept clear of platform UI.
Link-preview and cover banners.
Highlight covers.
Editable Canva templates covering launch, product spotlight, ingredient or origin story, offer and quote layouts.
Brand kit. A New Brand Kit in Canva, covering logos, colours, fonts and the Do’s and Don’ts, either as its own kit or as a clearly labelled section of the parent kit.

Deliverables

Vector source files (SVG/AI) and PNG exports.
Canva brand kit and template set.
A one-page usage guide.

Guardrails

Copy and visuals follow the project’s zero-health-claims rule.
Audience targeting uses geography and language only.
Final artwork is vector, with no embedded raster and no baked-in backgrounds.

Acceptance

The logo is legible down to the minimum size.
It is visible on black and on white.
Hex values match the guide.
The parent endorsement is clean and consistent.
Every template fits its platform format.

Check current platform dimensions and safe zones before the templates are built, since they change. I can also turn this into a Doc, or add a timeline and owner roles.