Logo design for a new construction clothing brand

I’m launching a new clothing brand and need a sharp, modern logo that feels equally at home on a website header, a care label, and the front of a hoodie. The design should combine both clean text and a distinctive icon so the mark can stand alone when necessary.

My palette is strictly black and white; the contrast must carry the entire identity without relying on additional colour. Please lean into flat, contemporary forms—no vintage flourishes or complicated gradients—so the logo scales crisply from a small swing tag to a large store-front sign.

Deliverables (all in vector format):
• Primary lock-up (text + icon) in AI/SVG
• Stand-alone icon
• High-resolution PNG exports with transparent background
• Basic usage sheet outlining clear-space, minimum size, and recommended typefaces

I’ll provide the brand name and a short mood board once we start, and I’m happy to iterate quickly through a few rounds of refinements to nail the final look.