Logo Design Brief – MUNCHBUDDY

Logo Design Brief – MUNCHBUDDY
Restaurant & Food Brand
Mascot + Custom Typography

1. Business Name
MUNCHBUDDY

Tagline: Good Food. Good Mood.
2. About the Business
MunchBuddy is a fun, modern fast-casual restaurant serving delicious burgers, crispy fries, chicken sandwiches, wraps, and refreshing drinks.

The brand is designed for young people, families, students, and anyone who enjoys tasty comfort food in a relaxed and friendly atmosphere.

We want a logo that feels energetic, memorable, approachable, and instantly recognizable.
3. What We're Looking For
We need a creative logo combining:
- A fun and memorable food mascot.
- Custom typography for the word MUNCHBUDDY.
- A clean, balanced composition.
- A playful personality without looking childish.
- A design that works on packaging, menus, signage and social media.
4. Mascot Ideas

Option 1: Happy Burger

A friendly burger character with a confident smile.

Option 2: Fries Buddy

A playful French fries character.

You can explore either direction or introduce a completely original food-inspired character.
5. Preferred Color Palette

#F15A24

#FFC642

#25352B

#FFF4DF

Warm orange, golden yellow, dark green and creamy white.
6. Design Style
- Modern and playful.
- Clean vector illustration.
- Custom lettering.
- Simple but distinctive mascot.
- Professional restaurant branding.
- Maximum 3 main colors preferred.
7. Avoid
- Generic stock burger icons.
- Overly complicated illustrations.
- Excessive gradients and shadows.
- Overly childish cartoon characters.
- Generic AI-looking mascot designs.
8. Required Deliverables
1. Primary logo (mascot + wordmark).
2. Secondary logo variation.
3. Mascot-only icon.
4. Full-color version.
5. Black and white version.
6. Transparent background vector files (AI, EPS, SVG, PDF).
9. Target Audience
Young adults, students, families and fast-food lovers.
10. Overall Goal
We want MunchBuddy to become a recognizable food brand with a unique mascot and custom typography. The logo should look equally good on a restaurant sign, burger box, takeaway bag and social media profile.