Logo & Brand Identity Design for New Baby Product Startup (Xander & Co)

Xander & Co is a Melbourne-based startup launching our first product hopefully launching start of 2027.

We're a brand-new company with no existing visual identity, and we're looking for a designer to create our logo and core brand identity from the ground up. This is a full brand identity package, not just a logo — we need something that feels premium, trustworthy, and practical (think Portier, Seena, or Sable BEBE — not cutesy or toy-like).

A detailed creative brief is ready to share with shortlisted candidates, covering target audience, brand positioning, tone of voice, and colour direction.

Scope of Work / Deliverables:
Primary logo (full lock-up: name + icon)
Standalone icon/submark (for social avatars, favicon, small-scale use)
Full colour palette with hex/CMYK/Pantone values
Typography selections (primary + secondary typefaces)
Basic brand guidelines document (2–4 pages: logo usage, clear space, colour, type, do's and don'ts)
Optional (if within budget): social media profile assets — avatar + 1–2 post templates

All files delivered in AI/EPS (vector), PNG (transparent background), and SVG, plus a PDF brand guide.

Requirements:
Proven experience in logo design and brand identity (please share a portfolio, particularly any consumer product, baby/family, or lifestyle brand work)
Comfortable designing a mark that works at both large scale (packaging) and small scale (app icons, embroidery)
Strong communication skills and ability to work through a couple of feedback rounds.

To Apply, Please Include:
Your portfolio or 3–5 relevant past projects (logo/brand identity work preferred)
Your estimated timeline for this scope
A brief note on your process (how many concepts/revisions are typically included)