Local Shop Google Ads Boost

I’m looking to get a fresh Google Ads campaign up and running that puts my shop / salon / clinic in front of people who live or work nearby. The single-minded goal is foot traffic, but calls, messages, and online appointment bookings are equally valuable results.

Here’s what I need from you:
• Build a tightly structured Search (and, if you recommend it, Local) campaign with geo-targeting that keeps impressions within a sensible driving radius.
• Research high-intent keywords and negative terms so I pay only for clicks likely to become visits, calls, or bookings.
• Write compelling ad copy and set up all the relevant extensions—location, call, message, and bookings—to remove friction for would-be customers.
• Install or refine conversion tracking in Google Ads and Google Analytics so we can see which ads actually turn into shop visits or confirmed appointments.
• Optimise continuously for at least the first month: adjust bids, refine keywords, split-test ad variations, and share transparent performance reports.

I already have brand assets, a website, and a booking page; you’ll have everything you need to start as soon as we agree on the campaign structure. If you’ve done similar work for brick-and-mortar businesses and can show measurable lifts in store visits or appointment volume, I’d love to see it.