Local SEO and Social Captions for Record Store

We are Barnacle Records, an independent shop at 290 3rd Avenue, Kamloops, BC. We sell new and used LPs, cheap used CDs and cassettes. Owners work the counter. People already know us in town. We need Google to send the right searches to us, and a simple month of post copy we can publish ourselves.
This job is local SEO and captions. Not a new website. Not a logo. Not graphic design. Not paid ads.
What we already have

Google Business Profile (we will add you as a manager)
Instagram and Facebook pages
Website: barnaclerecords.com
Hours: Mon–Fri 11:00–18:00, Sat 10:00–17:00, Sun closed

Part 1 — Local SEO (the $200 core)

Clean up the Google Business Profile:
categories (primary + secondary)
description
services (buy used vinyl, sell used vinyl, Record Store Day, etc.)
products or services list we can maintain
Q&A drafts (8 questions a shopper would actually ask)
photo checklist (what to shoot next Saturday — we take the photos)

Keyword sheet for Kamloops / Thompson-Nicola:
20 phrases max
examples of the kind we want: “used vinyl Kamloops”, “record store Kamloops”, “sell records Kamloops”
mark intent: walk-in / sell-us-vinyl / gift

NAP check: name, address, phone on Google vs website vs Facebook. List mismatches only. Do not log into the website.
6 Google Business “Updates” / posts, ready to paste (new arrivals, we buy collections, Saturday crate hours, holiday hours template).

Part 2 — 4-week social calendar (text only)

12 posts total for Instagram + Facebook (same caption, 3 per week)
Mix: new arrivals, used-bin finds, “we buy your records”, shop hours, one Record Store Day or local-show mention (we will give the date)
Each item: caption (max 80 words), suggested photo we already have or can shoot, 5 hashtags max, no emoji walls
Tone: shop counter, not a brand agency. Short. No “vinyl community vibes” filler.

Please do not

run ads or ask for a credit card
design grids, reels, or Canva templates
write website page copy
promise rankings
buy backlinks
change anything on the website

Deliverables

Google Doc or Sheet with all of the above
GBP changes made in the live profile (or a marked list if Google review holds a field)
1 revision round on wording and categories
Half-page handoff: where you edited, what we should post first

If this is useful, later work would be a second month of captions and a short “we buy collections” landing outline. Not in this job.
Please bid with one sample Google Business description (max 750 characters) for an independent record shop in a small Canadian city, plus your list of GBP categories you would choose.