Local Orders & Installs Ads

I’m looking for someone who can take full ownership of my Google Ads and Facebook (Meta) campaigns so we translate ad spend into real-world orders and app installs within one specific city/region.

The mission is clear: set up, run, and continuously optimise search, display, and social placements that drive our prospects straight to checkout or the app stores. I already have creative assets and landing pages; what I need is your strategic media buying, keyword and audience refinement, and daily performance tuning.

Core expectations
• Build and structure both Google Ads and Meta Ads accounts for a single local market, including conversion and install tracking.
• Research high-intent keywords, local interests, and look-alike audiences that match our target users.
• Craft compelling copy and visual variations, launch A/B tests, and prune under-performers fast.
• Monitor KPIs such as CTR, CPC, cost-per-order, and cost-per-install, making bid and budget adjustments to keep us profitable.
• Provide concise weekly reports that translate the data into next steps I can understand at a glance.

Acceptance criteria
1. Campaigns go live error-free with Google Tag Manager & Meta SDK firing conversions correctly.
2. Minimum 5% install-to-click rate and cost-per-order targets agreed before launch are met by the end of week two.
3. A documented optimisation log is delivered every seven days.

If you have a proven local-market playbook for both platforms and can start right away, let’s talk.