Local Home Service Brand Boost

I run a neighbourhood-focused home services company—think cleaning, light plumbing, and landscaping—and I’m ready to turn it into a recognisable local brand online. The single metric that matters to me right now is brand awareness in the community; calls, bookings, and sales will follow once people actually know who we are and trust us.

Here’s what I need. First, audit what little presence we already have, then craft a clear voice and visual style that fits a friendly, reliable, “we’ll be right over” neighbourhood helper. From there, build a three-month social media plan, complete with engaging post ideas, short-form videos, local tips, and eye-catching graphics. I’m open on channels—Facebook, Instagram, TikTok, Google Business Profile—whichever mix you believe will spread the word fastest in a defined service radius.

Deliverables should include:
• A simple brand guideline (tone, colours, imagery) I can reuse offline.
• A detailed content calendar for the first 90 days.
• Templates or ready-to-post creatives (image and short video).
• Suggestions for community engagement tactics—local groups, hashtags, partnerships.
• Monthly reporting format so I can see reach and sentiment at a glance.

If you’ve grown local service businesses before and can show examples, that’s a big plus.