Local Google Ads Campaign Setup

I need a complete Google Ads build focused on driving online bookings for one specific service offered through my website. The ads will target a single city/local area, so tight geographic settings, precise keywords, and relevant ad extensions are critical.

Scope of work
• Research and select high-intent, location-specific keywords.
• Structure the campaign and ad groups for maximum Quality Score.
• Write compelling, conversion-oriented text ads and responsive search ads.
• Add callout, sitelink, and location extensions to highlight key selling points.
• Configure conversion tracking (Google Tag Manager / GA4) to record completed bookings.
• Provide a concise launch checklist and short Loom/walk-through showing where to monitor results.

Acceptance criteria
• Ads deliver traffic that converts into confirmed online bookings on my site.
• Conversion tracking fires accurately in real time.
• Search terms report shows at least 70 % relevance to the targeted service and city during the first week.

Access to my Google Ads and Analytics accounts will be provided once we agree on the milestones and timeline.