Live DIY Beauty Challenge Creators

diy-cosmetics.com is an online retailer of cosmetic ingredients, including oils, butters, surfactants, emulsifiers, fragrances and colors, for hobbyists who love making their own skincare, cosmetics and soaps at home. Our signature offer is the custom kit: start with a kit of essentials, then choose your own ingredients on our site to build something that’s yours. We also carry a couple of ready-to-use kits and sell single ingredients for restocking. Our CEB-N emulsion bases make the kits fast to put together and keep the results stable. We have no social media presence yet, so this is a true start from zero: new accounts, first videos, first followers. We’re looking for an experienced, international social media team that has launched channels from scratch and can turn our catalogue into fun, original short clips and live challenges on TikTok, Instagram and YouTube. The goal is to build an audience fast, send viewers to our site, and bring them back for more ingredients. You should already understand e-commerce and how a build-your-own kit works, so we don’t have to teach you the basics. Experience launching new skincare or cosmetics concepts is a big plus, and we’d like to see proof of your previous work and results.

What we need

A small, coordinated team or agency, not a lone freelancer
Proven experience building new accounts from zero, with examples
Fun, playful hosts who can energize a DIY beauty community
Proven e-commerce and shoppable-content experience
Quick understanding of our kit model and ingredient store
Fluent English and time-zone overlap with us

Launch phase (first 30 days)

Set up and brand the TikTok, Instagram, YouTube and Facebook accounts, with bios and links to the site
Launch with short 10 to 30 second clips to build followers before live streaming
Introduce live challenges as soon as the platforms allow it
Cross-promote every platform to the others

What you’ll deliver

A content calendar with a ramp-up plan: short clips first, then at least four live challenges per month once eligible
Full production of each live: planning, talent, lighting, overhead shots, ingredient prep, moderation and product call-outs
Highlight reels and shoppable clips within 24 hours, linked to the exact ingredient pages
Tracked links on every post
A monthly report on reach, follower growth, engagement, clicks and sales

Show ideas we love

Mystery box challenges
Build-your-own-kit live, with viewers voting on ingredients
Ingredient face-offs
Budget vs. fancy product comparisons

What we provide

Kits, ingredients, discount codes and product info sheets
Access to the website and ingredient pages

Proof we want to see

Links to channels you’ve launched from scratch, with growth timelines
Verifiable results: follower growth, views, watch time, clicks and sales
A case study of a new product launch, ideally in skincare or cosmetics
Two references
A sample plan for your first 30 and 90 days

Budget and pricing

A fixed monthly quote, broken down by account setup, hosts, production, editing, strategy and reporting
What’s included versus extra, and the cost of additional lives
Ad spend shown separately
Optional bonus tied to results
Paid trial of 1 to 2 weeks before a longer agreement

Targets (staged for a new account)

Month 1: accounts live, a steady posting schedule, and first clips published
Month 2 to 3: first live challenges, with growing watch time each month
Ongoing target of 5 minutes average watch time per live, to be reached as the audience grows and agreed with you in the first month
Product links in every live, pinned comment and description
Highlight reels delivered within 24 hours
Monthly reports on time, showing spend versus results
Continuation after three months depends on hitting agreed targets

Ground rules

Disclose any paid or commission relationship
No medical or SPF claims
No named competitor price comparisons without approval