LinkedIn Profile Management & Content Strategy

Key Responsibilities

1. Personal Branding & Profile Management

Manage and optimize the LinkedIn profiles of our founder and clients.

Develop personal branding strategies aligned with each individual's professional goals.

Improve profile headlines, About sections, experience descriptions and featured content.

Maintain consistent brand voice and professional positioning across profiles.

2. LinkedIn Content Strategy & Ghostwriting

Develop monthly and weekly content calendars.

Research industry trends, relevant topics and audience interests.

Write engaging LinkedIn posts, thought-leadership content, personal stories and business insights.

Convert client interviews, ideas, experiences and observations into authentic content.

Create content that encourages meaningful conversations rather than focusing only on likes and impressions.

Coordinate with the design team to create supporting graphics and carousels when required.

3. B2B Lead Generation & Networking

Identify relevant prospects based on client industries, target audiences and business goals.

Research potential customers, decision-makers and business opportunities.

Support LinkedIn outreach campaigns using personalized, professional communication.

Build relevant professional connections and nurture conversations.

Identify opportunities to generate qualified business enquiries.

Maintain prospect lists and track outreach activities and responses.

Follow ethical LinkedIn practices and avoid spammy outreach or unauthorized automation.

4. Client Account Management

Manage LinkedIn activities for multiple clients across different industries.

Understand each client's business, services, target audience and objectives.

Adapt content and communication to each client's individual voice.

Coordinate content approvals and maintain publishing schedules.

Track deliverables and communicate progress to the team.

5. Analytics & Performance Reporting

Monitor profile growth, post impressions, engagement and relevant audience growth.

Track outreach responses, qualified leads and enquiries.

Prepare monthly performance reports.

Recommend improvements based on results and audience feedback.

Required Skills

Good written English and communication skills.

Understanding of LinkedIn and professional networking.

Strong research, writing and editing abilities.

Knowledge of personal branding and content marketing.

Basic understanding of B2B marketing and lead generation.

Ability to understand different industries and target audiences.

Good organizational skills and attention to detail.

Willingness to learn new tools and marketing techniques.

Preferred Skills

Experience managing personal or company LinkedIn profiles.

Experience writing LinkedIn posts, articles or professional content.

Knowledge of Canva and LinkedIn analytics.

Familiarity with prospect research, CRM tools and lead tracking.

Experience with social media management or digital marketing projects.

Understanding of SEO, content strategy or marketing funnels.