LinkedIn Post Template Redesign

I have a LinkedIn post template built in PowerPoint that’s doing its job, but the layout now feels uncomfortably close to one of our competitors. I’m handing over the current file and brand assets so you can remodel it into something unmistakably ours.

The main change I need is a fresh layout. Colour palette, fonts and imagery can stay true to our existing guidelines, yet I’m completely open to creative suggestions on structure—whether that means a grid-inspired system, a bold single-column focus, or a hybrid approach you feel suits LinkedIn’s feed best.

Every post should work toward three objectives at once: sparking engagement, strengthening brand awareness and keeping lead-generation in mind. Above all, I want the new template to deliver a consistent, recognisable look across our entire content calendar.

Deliverables:
• Reworked PowerPoint template optimised for LinkedIn posts
• Two or three sample slides showing different content scenarios (quote, stat, announcement, etc.)
• Quick-reference notes explaining layout logic and any recommended image or text guidelines

Acceptance criteria: the revised design must look clearly differentiated from our competitor’s, scale neatly for 1:1 or 4:5 ratios, and be simple enough for non-designers on the team to update in PowerPoint.

Once the final file is approved, please supply it in PPTX along with any linked assets.