LinkedIn Outreach for NGO Leaders
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
### LinkedIn Lead Generation Specialist – CSR & Corporate Partnerships
We are looking for an experienced **LinkedIn lead generation specialist** who can help us build a strong pipeline of **CSR decision-makers and corporate contacts** for our NGO.
The primary goal is to identify the right people on LinkedIn, connect with them, start relevant conversations, and qualify genuine prospects who may be interested in **CSR partnerships, employee engagement activities, volunteering, NGO collaborations, and corporate social responsibility initiatives**.
### What You’ll Be Doing
**1. Identify & Build Targeted Lead Lists**
* Use **LinkedIn Sales Navigator** to identify relevant decision-makers.
* Target people responsible for **CSR, Corporate Social Responsibility, Employee Engagement, Corporate Partnerships, ESG, Sustainability, CSR Compliance, Corporate Affairs, and Community Initiatives**.
* Focus on relevant seniority levels such as:
* CSR Head / CSR Manager
* Head of CSR / Head of Sustainability
* Head of Employee Engagement
* Corporate Affairs Head
* ESG / Sustainability Leaders
* Directors and Senior Directors
* CEOs / Founders / Business Heads where relevant
* Build targeted lists based on **location, company size, industry, and our NGO partnership criteria**.
**2. LinkedIn Outreach**
* Send personalised connection requests rather than generic mass messages.
* Write concise, natural connection notes relevant to the person's role and organisation.
* Follow up with meaningful conversations after the connection is accepted.
* Introduce our NGO and relevant partnership opportunities at the appropriate stage.
* Avoid spammy or overly promotional messaging.
**3. Lead Qualification**
* Identify prospects who show genuine interest or potential.
* Categorise leads as **Hot, Warm, or Cold** based on their response and level of interest.
* Capture important information such as their role, organisation, location, interests, response, and next step.
* Pass qualified leads to our team for further discussion and conversion.
**4. Tracking & Reporting**
Maintain a clean and regularly updated lead sheet/CRM containing:
* Name
* Designation
* Organisation
* LinkedIn profile
* Location
* Company/industry
* Connection status
* Message/follow-up status
* Response
* Lead quality
* Next action
* Notes
Provide a **weekly report** covering:
* New prospects identified
* Connection requests sent
* Connections accepted
* Responses received
* Qualified leads generated
* Hot/warm prospects
* Follow-ups pending
* Response and conversion rates
* Recommended improvements to the outreach approach
### Tools
* LinkedIn
* LinkedIn Sales Navigator
* Google Sheets or Excel
* HubSpot or another basic CRM, if preferred
### What We’re Looking For
We are particularly interested in someone who has **hands-on experience with LinkedIn lead generation and outreach**, preferably with:
* CSR / corporate partnership experience
* NGO or non-profit lead generation experience
* B2B outreach experience
* Experience using LinkedIn Sales Navigator
* Strong written communication skills
* Ability to research and identify the **right decision-maker**, rather than simply generating large lists of contacts
### Expected Results
The engagement will be measured by **quality as well as quantity**.
* Agreed minimum number of relevant decision-makers researched and approached each day.
* High-quality, targeted connection requests.
* Properly maintained lead database.
* Regular follow-ups with interested prospects.
* Consistent generation of qualified CSR/corporate partnership leads.
* Weekly review of response rate, lead quality, and conversion potential.
* Outreach strategy to be refined based on actual results.
### To Apply
If you have successfully run **LinkedIn outreach or lead-generation campaigns**, especially for **NGOs, CSR, corporate partnerships, employee engagement, or B2B services**, please share:
1. Your previous LinkedIn lead-generation experience
2. Examples of similar campaigns you have handled
3. Your approach to finding and approaching CSR decision-makers
4. What tools you normally use
5. Your expected daily/weekly output
6. Your availability and preferred working arrangement
7. Your expected fee/rate
We are looking for someone who can **take ownership of the lead-generation process**, not just provide a list of LinkedIn profiles.
We are looking for an experienced **LinkedIn lead generation specialist** who can help us build a strong pipeline of **CSR decision-makers and corporate contacts** for our NGO.
The primary goal is to identify the right people on LinkedIn, connect with them, start relevant conversations, and qualify genuine prospects who may be interested in **CSR partnerships, employee engagement activities, volunteering, NGO collaborations, and corporate social responsibility initiatives**.
### What You’ll Be Doing
**1. Identify & Build Targeted Lead Lists**
* Use **LinkedIn Sales Navigator** to identify relevant decision-makers.
* Target people responsible for **CSR, Corporate Social Responsibility, Employee Engagement, Corporate Partnerships, ESG, Sustainability, CSR Compliance, Corporate Affairs, and Community Initiatives**.
* Focus on relevant seniority levels such as:
* CSR Head / CSR Manager
* Head of CSR / Head of Sustainability
* Head of Employee Engagement
* Corporate Affairs Head
* ESG / Sustainability Leaders
* Directors and Senior Directors
* CEOs / Founders / Business Heads where relevant
* Build targeted lists based on **location, company size, industry, and our NGO partnership criteria**.
**2. LinkedIn Outreach**
* Send personalised connection requests rather than generic mass messages.
* Write concise, natural connection notes relevant to the person's role and organisation.
* Follow up with meaningful conversations after the connection is accepted.
* Introduce our NGO and relevant partnership opportunities at the appropriate stage.
* Avoid spammy or overly promotional messaging.
**3. Lead Qualification**
* Identify prospects who show genuine interest or potential.
* Categorise leads as **Hot, Warm, or Cold** based on their response and level of interest.
* Capture important information such as their role, organisation, location, interests, response, and next step.
* Pass qualified leads to our team for further discussion and conversion.
**4. Tracking & Reporting**
Maintain a clean and regularly updated lead sheet/CRM containing:
* Name
* Designation
* Organisation
* LinkedIn profile
* Location
* Company/industry
* Connection status
* Message/follow-up status
* Response
* Lead quality
* Next action
* Notes
Provide a **weekly report** covering:
* New prospects identified
* Connection requests sent
* Connections accepted
* Responses received
* Qualified leads generated
* Hot/warm prospects
* Follow-ups pending
* Response and conversion rates
* Recommended improvements to the outreach approach
### Tools
* LinkedIn Sales Navigator
* Google Sheets or Excel
* HubSpot or another basic CRM, if preferred
### What We’re Looking For
We are particularly interested in someone who has **hands-on experience with LinkedIn lead generation and outreach**, preferably with:
* CSR / corporate partnership experience
* NGO or non-profit lead generation experience
* B2B outreach experience
* Experience using LinkedIn Sales Navigator
* Strong written communication skills
* Ability to research and identify the **right decision-maker**, rather than simply generating large lists of contacts
### Expected Results
The engagement will be measured by **quality as well as quantity**.
* Agreed minimum number of relevant decision-makers researched and approached each day.
* High-quality, targeted connection requests.
* Properly maintained lead database.
* Regular follow-ups with interested prospects.
* Consistent generation of qualified CSR/corporate partnership leads.
* Weekly review of response rate, lead quality, and conversion potential.
* Outreach strategy to be refined based on actual results.
### To Apply
If you have successfully run **LinkedIn outreach or lead-generation campaigns**, especially for **NGOs, CSR, corporate partnerships, employee engagement, or B2B services**, please share:
1. Your previous LinkedIn lead-generation experience
2. Examples of similar campaigns you have handled
3. Your approach to finding and approaching CSR decision-makers
4. What tools you normally use
5. Your expected daily/weekly output
6. Your availability and preferred working arrangement
7. Your expected fee/rate
We are looking for someone who can **take ownership of the lead-generation process**, not just provide a list of LinkedIn profiles.
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