LinkedIn Growth Marketer for Aidis Launch

Digital Marketer Task Description — Aidis Launch

Aidis is looking for an experienced Digital Marketer / LinkedIn Growth Marketer to execute the Aidis Strategy & Launch Playbook and turn it into a consistent, measurable launch engine.

The focus is to support a LinkedIn-led founder launch that builds credibility, creates relevant conversations with SME founders, and converts early interest into demos, trials, and paid users.

This role is execution-focused and requires someone who can manage LinkedIn growth, prospect research, content scheduling, outreach tracking, CRM-style reporting, and funnel optimisation.

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Core responsibilities

The Digital Marketer will be responsible for:

- Implementing and QA’ing the founder’s LinkedIn profile.
- Building and maintaining the Dream 100 prospect list.
- Building and managing the Authority List for daily LinkedIn commenting.
- Supporting five LinkedIn posts per week across authority, product, and personal-take content pillars.
- Preparing thoughtful daily comments for relevant LinkedIn accounts.
- Managing warm network outreach tracking.
- Supporting advisor partnership outreach.
- Coordinating the two-minute Aidis Loom demo asset.
- Coordinating a one-page PDF case/example asset.
- Setting up and monitoring Gojiberry for connection requests only, with automated DMs disabled.
- Tracking all LinkedIn connection activity, DMs, calls, trials, and paid conversions.
- Creating weekly performance reports.
- Refreshing prospect lists and campaign recommendations monthly.
- Identifying where the conversion funnel is leaking and recommending focused improvements.

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Key deliverables

The Digital Marketer should deliver:

- Optimised LinkedIn profile.
- Dream 100 target prospect tracker.
- Authority List tracker.
- Warm network outreach tracker.
- Advisor partnership tracker.
- Rolling LinkedIn content calendar.
- Five LinkedIn post drafts per week.
- Five to seven thoughtful LinkedIn comments per day.
- DM and follow-up message templates.
- Loom demo brief and tracking.
- One-page PDF asset brief.
- Weekly performance dashboard.
- Weekly campaign report.
- Monthly optimisation report.
- Brand and messaging compliance checklist.

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Required experience

The ideal person should have experience with:

- LinkedIn growth and founder-led B2B/B2C marketing.
- Prospect research and list building.
- B2B SaaS or AI product launches.
- CRM or pipeline tracking.
- Content calendar management.
- Organic social media execution.
- DM/outreach workflows.
- Basic funnel analytics.
- Working from an existing strategy or launch playbook.

Experience with SME, finance, SaaS, AI, or founder-led businesses would be highly valuable.

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Success measures

Success will be measured by:

- Consistent LinkedIn posting and commenting rhythm.
- Growth in relevant profile visits.
- Quality of Dream 100 and Authority List targeting.
- Increase in relevant conversations and DMs.
- Calls or value sessions booked.
- Trials started.
- Paid users generated.
- Clear weekly visibility into what is working and where the funnel needs improvement.

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Important notes

This is not a generic social media role. The marketer must be able to execute a focused LinkedIn-led launch for a credibility-driven product.

All activity must align with Aidis’s positioning:

> Built by the boardroom, for the operator wearing every hat.

The tone should be credible, commercially sharp, practical, and specific to SME founders — not generic AI hype.