Lifecycle Marketing Manager- Customer Growth

ActivTrak is looking for a Lifecycle Marketing Manager to develop and execute programs that help enterprise customers adopt our solutions, realize measurable value and expand their use of the ActivTrak platform.
You will manage customer lifecycle programs spanning onboarding, adoption, expansion, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage the right customer behaviors at the right moments.
This is a hands-on individual-contributor role for someone who can turn strategy into effective programs while partnering closely with Customer Success, Product Marketing, PLG, Sales, Marketing Operations and other teams.
Execute customer lifecycle programs

Build and manage programs across onboarding, adoption, value realization, expansion, renewal, and re-engagement

Map customer journeys and identify important milestones, behaviors, and communication opportunities

Translate lifecycle priorities into campaigns, workflows, and customer experiences

Maintain and optimize always-on customer programs

Drive adoption and customer value

Develop onboarding, education and adoption campaigns aligned to customer needs and use cases

Increase awareness and usage of relevant products, features, integrations and services

Partner with Product Marketing, PLG and Customer Success to turn product and customer insights into targeted communications

Help customers understand and communicate the value they receive from ActivTrak

Support retention and expansion

Build programs that strengthen customer engagement and support renewal readiness

Develop cross-sell and upsell campaigns based on customer needs, product usage, account signals and growth potential

Create re-engagement programs for customers showing declining adoption or engagement

Partner with Sales, Customer Success and PLG on coordinated customer growth initiatives

Create more relevant customer experiences

Segment customers by lifecycle stage, use case, persona, product adoption, account characteristics and maturity

Use behavioral and account signals to improve the timing and relevance of customer communications

Test messaging, audiences, channels, timing, and journey structure to improve performance

Explore responsible ways to use AI to support personalization and program efficiency

Measure and improve performance

Define program goals and success measures in partnership with lifecycle leadership, Marketing Operations and Analytics

Track performance across email engagement, activation, adoption, expansion activity, retention indicators and lifecycle progression

Use program results and customer insights to identify opportunities for improvement

Share performance, learnings and recommendations with cross-functional partners

Requirements
Your experience

5 years of experience in lifecycle marketing, customer marketing or growth marketing related to a B2B SaaS role

Experience developing and executing email campaigns, nurture programs or automated customer journeys

Understanding of the SaaS customer lifecycle and the factors that influence adoption, retention and expansion

Experience using customer, account or behavioral data to create segmented communications

Ability to manage programs from planning through launch, measurement and optimization

Strong project-management and cross-functional collaboration skills

Excellent written communication and campaign-development skills

A data-informed mindset and interest in understanding how marketing programs influence customer behavior

Familiarity with marketing automation, CRM, customer engagement or analytics platforms

Benefits
Work environment

Competitive compensation and benefits

Position is remote within US

Minimal travel

Limited physical demands

This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!
ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.
Originally posted on Himalayas