Life Insurance Leads via Social Media

I want to create a steady pipeline of qualified life-insurance prospects by running targeted social-media campaigns on Facebook, Instagram and LinkedIn. The work starts with audience research and a clear campaign blueprint, then moves into crafting eye-catching infographics, short videos and value-packed articles or blog posts that speak directly to the pain points of families and individuals seeking protection.

You’ll handle everything inside Meta Ads Manager and LinkedIn Campaign Manager—ad set structuring, pixel or Insight Tag installation, A/B testing and weekly optimisation—so that cost-per-lead keeps dropping while lead quality stays high. Landing pages and initial copy are ready; feel free to suggest tweaks if they will increase click-throughs and form submissions.

Deliverables
• Campaign plan outlining target personas, spend allocation and KPIs
• Three creative variations per platform (infographic, video, article) for the first flight
• Weekly performance report with CPL, conversion rate and optimisation actions
• End-of-engagement summary with data-driven scaling recommendations

Acceptance Criteria
• Valid email and phone on every lead
• CPL meets or beats agreed target
• Compliance with each platform’s financial-services policies

If you have a track record of generating insurance leads and can hit the ground running, I’m ready to review your approach and timeline.