Lead Generation Specialist Needed – Mortgage Broker Business (Meta, Google Ads & Funnel Build)

I want to ramp up the flow of qualified mortgage enquiries by running coordinated campaigns on both Meta (Facebook / Instagram) and Google Ads, all feeding into a purpose-built lead magnet funnel.

About Us

Loan Done is a mortgage broking business based in Burnside Heights, Melbourne, specialising in first home buyers and refinance clients across Melbourne's western growth corridor — including Burnside Heights, Caroline Springs, Taylors Hill, Delahey, Kings Park, Hillside, Sydenham, and Melton. We also work with self-employed clients, trust structures, and asset finance. Website: loandone.com.au

What We Need

We're looking for a performance marketer / lead generation specialist who can build and run a complete paid lead funnel for us — not just "run some ads." This includes:

- Facebook & Instagram Ads (Meta) — campaign strategy, creative direction, audience targeting, and ongoing optimisation
- Google Ads — search and/or display campaigns targeting relevant home loan and first home buyer keywords
- High-converting landing page / lead magnet funnel — a dedicated page (or pages) with a compelling offer, opt-in form, and clear conversion path — built to convert cold traffic into booked calls or qualified leads. We need this to work for two distinct audiences: first home buyers and refinance clients — separate offers/messaging for each may be required
- GoHighLevel (GHL) CRM setup— leads must flow directly into GHL, with basic automation (e.g. instant notification, follow-up sequence, lead tagging)

Who We Want to Hear From

This is important: please only apply if you have done this exact type of work before — for a mortgage broker, finance business, or comparable regulated/high-trust service industry — and can show real results.

To be considered, your application must include:

1. Proof of past results — case studies, screenshots of ad account results, or client examples showing cost per lead, lead volume, and/or conversion rates for a similar campaign (finance, insurance, real estate, or other regulated/considered-purchase industry preferred)
2. A specific, committed timeframe — how long until the funnel is live, and how long until we start seeing qualified leads. Vague answers like "results vary" or "it depends" will not be considered
3. A rough outline of your approach— how you'd structure the Meta and Google campaigns, what the lead magnet/offer might look like, and how it all connects to GoHighLevel

We're not looking for agencies pitching generic packages or freelancers who want to "test and learn" on our budget. We want someone who has run this playbook before and knows what works.

Nice to Have

- Experience with mortgage brokers, finance brokers, or similar Australian regulated industries
- Understanding of compliance-sensitive advertising (financial services ad restrictions on Meta/Google)
- Copywriting ability for ad creative and landing page content
- Familiarity with local suburb-based targeting for Melbourne's western suburbs (Burnside Heights, Caroline Springs, Taylors Hill, Melton area

How to Apply

Please don't send a generic proposal. In your application, answer directly:
1. What results have you achieved on a similar project, and can you share proof?
2. What's your realistic timeframe to go live and to start generating qualified leads?
3. What would your first 30 days look like on this account?

Applications without this information will not be reviewed.