Lead Generation Social Video Strategy

My business relies on short-form video to bring in new clients, yet my current posting feels random and the results show it. I need a clear, data-driven strategy that turns Facebook, Instagram, TikTok and YouTube into a steady lead engine.

Here is what I’m looking for:

• A channel-specific content plan: ideal video lengths, hooks and CTAs for each platform.
• A 30-day publishing calendar I can reuse, complete with topic ideas that fit my brand voice.
• Funnel structure: how every video guides viewers toward my lead magnet, landing page or booking link.
• Recommended ad formats and look-alike audience tactics to amplify the best-performing clips.
• KPI benchmarks (views, CTR, CPL) and a simple dashboard outline so I can track progress without extra tools.
• Brief guidelines on repurposing one master video into reels, shorts and stories to maximise output with minimal editing time.

I’ll supply brand guidelines, past footage and access to existing analytics once we start. I’m happy to answer follow-up questions quickly so you can deliver an actionable playbook that I can implement right away.