Lead Generation Digital Marketing Campaign

My priority is to turn paid traffic into qualified leads. To do that, I want full-funnel campaigns running on Google Ads and on Meta’s Facebook & Instagram network. The scope covers everything from account audits (where needed) to launch, daily optimisation, and simple weekly reporting.

Google Ads will target high-intent keywords and relevant Display placements, while Facebook and Instagram will handle interest-based audiences, look-alikes, and retargeting. The end-goal is measurable lead volume, not just clicks or impressions, so conversion tracking and clear attribution must be in place before the first ad goes live.

Deliverables
• Campaign structure and creative recommendations approved before launch
• Tracking set-up (GTM, pixels, events) verified with test conversions
• Two weeks of initial optimisation to hit a sustainable cost-per-lead target
• A concise report template that highlights spend, leads, and next steps

Success is defined by consistent lead flow at or below the agreed CPL, with insights I can apply to future campaigns.