Lead-Generating Meta Ads Setup

I need a specialist who can plan, build, and optimise Meta (Facebook & Instagram) ad campaigns with one clear objective—driving qualified leads. The account is active but not yet structured around lead generation funnels, so you’ll start by auditing what’s there, mapping a funnel, then launching well-segmented campaigns that move prospects from cold awareness through to form submission or call booking.

Key parts of the job
• Strategy: audience research, offer positioning, funnel design, pixel & event setup.
• Creative & copy: scroll-stopping visuals and concise copy matched to each funnel stage.
• Optimisation: daily monitoring, split-testing, audience refinement, and cost-per-lead reduction.
• Reporting: weekly snapshots plus a deeper monthly analysis highlighting wins, problems, and next steps.

Acceptance criteria
• Campaigns must go live within five days of access being granted.
• CPL targets agreed up front and tracked in Ads Manager.
• Clear documentation of audiences, creatives, budgets, and results.

When you apply, please share past work that proves you’ve scaled lead-gen campaigns on Meta—screenshots or case studies showing spend, CPL, and results over time are ideal.