Lead-Generating Meta Ads & Reels

I run a Vancouver-based auto dealership and I want every short video we shoot on the lot to translate into real-world test-drive bookings, credit applications, and—ultimately—sales. I’ll supply raw walk-around clips, vehicle specs, and our latest discount offers; you’ll turn them into attention-grabbing Instagram Reels, Facebook Reels, and TikToks, then drive them through a tightly-targeted Meta ads funnel designed for one purpose: generating qualified leads.

What the work looks like
• Edit each 15-45 sec vertical video with a strong hook, dynamic captions, brand colors, and a clear discount-focused call to action that points viewers to our lead form.
• Build, manage, and optimize Meta ad campaigns for Facebook and Instagram: local radius targeting around Greater Vancouver, look-alike and retargeting audiences, split-test creatives, and scale winning ad sets.
• Track performance end-to-end—pixel events, offline conversions, and lead form completions—so we know cost per lead, cost per credit app, and show-room appointments every week.
• Refresh creative regularly to avoid ad fatigue and keep CPMs low.

Acceptance criteria
1. At least 12-15 edited Reels/TikToks delivered per week.
2. Meta campaigns live and fully tracked within seven days of onboarding.
3. Weekly report summarizing spend, CPL, leads, credit apps, and appointments, plus the optimization steps taken.

If you’re comfortable juggling quick-turn video editing and data-driven ad management on Instagram, Facebook, and TikTok, let’s map out the first month’s content and launch schedule.