Lead-Generating Home Care Ads

I need a new Google Ads campaign designed specifically to bring in qualified private clients who are actively looking for in-home care. The sole metric that matters to me is the number of genuine enquiries—phone calls or form submissions—from people ready to discuss care plans for themselves or a loved one.

Key points you must weave into every ad and landing page:

• Our full range of in-home care services (personal care, companionship, respite, dementia support, etc.).
• Authentic customer testimonials that highlight trust, compassion and peace of mind.

Please handle everything from keyword research and audience targeting to ad copy, extensions, and conversion tracking in Google Tag Manager/GA4. I already have a modest library of testimonials and service descriptions you can draw from. If additional creative assets are needed, flag them early so we stay on schedule.

Deliverables:
1. Campaign structure with search and, if you recommend it, remarketing ad groups.
2. Three variations of high-converting ad copy featuring services and testimonials.
3. Custom landing page brief (or build, if you offer that) optimised for lead forms and click-to-call.
4. Conversion tracking set up, tested, and documented.
5. A concise launch report plus two-week performance review with clear next steps.

I’m ready to move quickly; show me examples of similar healthcare or service-based lead gen campaigns you’ve managed, and let’s get this live.