Lead-Generating Google & Meta Ads Management

Ad campaigns on Google Ads and Meta (Facebook / Instagram) need a focused rebuild so they consistently deliver qualified leads at the lowest possible CPL. I already have creative assets in production; the immediate priority is expert media buying, tracking and optimisation—video editing or general social posting can be discussed later once the funnels are performing.

Scope of work
• Design the full paid-media architecture: account structure, keyword and audience research, ad-group segmentation, retargeting loops and look-alike expansion.
• Configure end-to-end tracking through Google Tag Manager, Meta Events Manager and GA4 so every enquiry is captured and attributed.
• Launch, monitor and aggressively optimise: bid strategy tweaks, creative and copy A/B tests, negative keyword pruning and real-time budget shifts.
• Build an automated performance dashboard in Looker Studio (or a comparable tool) that updates daily and highlights CPL, ROAS and lead quality metrics.
• Supply concise weekly summaries outlining wins, challenges and planned next moves.

Acceptance criteria
• Campaigns go live within seven days of kickoff.
• After thirty days the blended cost-per-lead meets or beats the agreed benchmark.
• Dashboard figures match native platform data with no discrepancies.

Once those milestones are hit, we can explore adding light video edits or broader social-media automation, but lead-gen ad management is the core deliverable right now.