Lead-Generating Google Ads for Dentist

I run a dental clinic that relies on a steady flow of new patients, and a colleague you worked with suggested I contact you. I’m committed to online marketing and, more specifically, to Search-based Google Ads as the primary channel. The sole metric that matters to me is lead generation—phone calls booked, appointment forms submitted, and ultimately patients in the chair.

Here’s what I need from you:
• A clear Google Ads strategy outlining keyword focus, location targeting, ad extensions, and expected cost-per-lead
• Campaign build-out (ad copy, keywords, negative lists, conversion tracking) that meets Google’s best-practice thresholds
• Ongoing optimisation for at least the first month so we can refine bids, pause low-performers, and scale winners
• Weekly performance reports highlighting leads, spend, and actionable next steps

Include in your proposal any landing-page recommendations, projected lead volumes, and your fee structure—whether flat, percentage of ad spend, or another model. I’m happy to discuss expanding into social or email later, but this first engagement is all about making Google Ads a predictable source of qualified dental patients.