Lead-Generating Facebook & Instagram Campaigns

My business is ready to turn our Facebook and Instagram presence into a consistent source of qualified leads and sales. I’m looking for a social-media marketer who can take full ownership of strategy, creative, execution, and optimisation on both platforms.

Scope of work
• Research and define the target audiences that are most likely to convert.
• Develop a campaign structure in Ads Manager with clear objectives, tailored ad sets, and persuasive copy.
• Produce scroll-stopping image creatives that align with our brand voice. (Videos and blog posts are not required at this stage.)
• Launch, monitor, and continually optimise ads for cost-per-lead efficiency, testing variations of visuals, headlines, and calls-to-action.
• Set up conversion tracking and provide weekly performance reports with actionable insights.

REMEMBER- MY BUDGET IS MINIMUM AND YOUR SALARY WILL BE BASED ON PER ORDER CRITERIA

Acceptance criteria
• Cost per lead meets or beats industry benchmarks agreed upon before launch.
• Tracking for clicks, leads, and sales is fully functional and transparent.
• At least three unique image ad variations are delivered per campaign cycle.
• A concise end-of-month report demonstrates results and optimisation steps taken.

If Facebook and Instagram lead generation is your specialty and you have a proven record of driving measurable sales, I’d love to see your proposal and a few relevant case studies.