Lead-Generating Facebook & Instagram Campaign

I’m ready to kick-off paid promotion for my brand and want an expert who can turn Facebook and Instagram into steady lead engines. The brief is straight-forward: plan, build and manage social media ads that capture qualified prospects, then keep refining the campaign so cost-per-lead keeps falling while volume climbs.

Here’s what I need from you:
• Audience research and clear targeting inside Meta Ads Manager
• Scroll-stopping creative (static, carousel or short video) and persuasive copy that matches my brand voice
• Proper pixel and conversion setup so every action is tracked accurately
• Full campaign build-out, including any A/B tests for creative, placements and bidding
• Ongoing optimisation—budget shifts, look-alike refreshes, negative audience pruning and anything else that boosts performance
• Weekly reports I can read at a glance, highlighting spend, CPL, key learnings and next steps

I’ll supply brand assets, positioning statements and access to the ad account. You bring the strategic thinking, platform know-how, and a track record of lead-gen success on both Facebook and Instagram.