Lead-Gen Marketing Strategy for E-Commerce

My e-commerce store is ready to scale and I need a data-driven marketing blueprint that will consistently generate qualified leads. The plan should show me, step by step, how to attract, capture, and nurture prospects until they are ready to buy.

What I expect from the engagement
• Audience & funnel analysis: clear personas, buying journey stages, traffic projections, and conversion points.
• Channel mix & tactics: specific campaigns for SEO, paid search, social, email, and any other channels you deem effective, all mapped to lead-generation goals.
• Creative & content guidelines: messaging angles, offers, and sample content outlines suited to an e-commerce environment.
• Lead-capture mechanics: landing-page concepts, on-site pop-ups, gated content, and recommended tools or plugins.
• KPI framework: measurable targets (CPL, CTR, ROAS, etc.), tracking setup instructions, and a reporting cadence.
• 90-day rollout timeline with quick-win milestones and longer-term scaling steps.

Acceptance criteria
The strategy is considered complete when each section above is delivered in a single, well-structured document (Slides or PDF) accompanied by all raw source files. All recommendations must be actionable for an e-commerce site and focused on lead generation rather than immediate sales alone.

I’ll provide store analytics, customer data, and brand guidelines as soon as we kick off so you can dive straight into research.