Lead-Gen Facebook Tutoring Campaign

I want to launch a Facebook campaign designed to turn high-school students who need academic support into qualified leads for my tutoring business. My page is active, but I now need a specialist who can plan, build, and optimise a lead-generation funnel inside Facebook Ads Manager.

Here’s what I expect you to handle from start to finish:

• Research and define the best audience segments of high-school students, including interests, behaviours, and look-alike opportunities
• Craft compelling ad copy and eye-catching visuals that speak directly to student pain points—grades, exam prep, study skills, and confidence
• Set up the campaign structure (Lead Ads, custom forms, tracking pixel, and event conversions) so I can download contacts straight into my CRM
• Monitor daily, perform A/B testing, and adjust bids, placements, and creative to keep cost per lead low
• Provide concise weekly reports summarising spend, reach, CTR, and, most importantly, the number and quality of leads

I have testimonials, syllabus outlines, and past success data you can draw on for creative ideas. If you have experience with Facebook Blueprint certifications, retargeting, or Messenger follow-ups, let me know; these may be added as stretch goals.

The project is complete when I see a steady flow of verifiable student enquiries that I can schedule for a discovery call.