Lead-Gen Campaign for Finance Seminar

I need a complete Facebook-centric plan to drive high-quality leads to a dinner seminar on personal financial planning and convert them into prospects for my upcoming workshops.

The strategy should revolve around persuasive image ads—eye-catching visuals paired with concise, compliance-friendly copy that speaks to professionals and near-retirees who value informed money decisions. Please map out every step, from audience research and pixel setup to creative concepts, A/B testing schedules, follow-up sequences, and a clear measurement framework that tells me cost-per-lead and post-event engagement.

I’m open to layering in LinkedIn or Google later, yet your core proposal has to make Facebook perform on its own first. Show how you’ll:
• Define and build targeted look-alike and interest segments
• Craft three to five static ad variations, each with scroll-stopping imagery and a sharp call-to-action directing to the RSVP landing page
• Set up retargeting for page visitors who don’t immediately register
• Provide a lead-nurture email outline that keeps attendees warm until event night

Deliverable acceptance criteria
1. A slide deck or PDF detailing the full campaign architecture, timelines, and budget allocation.
2. Ready-to-upload ad creatives (PNG/JPEG) plus accompanying copy in a doc.
3. Targeting parameters and audience sizes exported from Ads Manager.
4. Tracking plan: UTM links, pixel events, and a reporting template that ties leads back to the campaign.

If your past work shows solid lead generation for seminars or similar live events, that will carry weight in selection.