Lead-Focused Software Marketing Strategy

I’m launching a consumer-facing software product and need a cohesive marketing push that drives tangible sign-ups and sales. The focus is squarely on generating leads and conversions, not just vanity metrics.

Here’s what I want to put in place:
• Social media marketing on the major B2C platforms, with a clear content calendar and creative that moves followers toward trial or purchase.
• Email marketing that nurtures prospects through welcome, education, and offer sequences, all written to convert.
• Content marketing assets—blog posts, short how-to guides, or lightweight video scripts—that support the social and email funnels and boost SEO authority along the way.

Please outline how you will:
1. Research and segment a B2C audience for this software.
2. Map a lead journey from first touch to conversion, showing which channels do what.
3. Create and schedule content, including the tools you’ll use for automation and tracking.
4. Define success metrics (e.g., CTR, sign-ups) and a simple reporting cadence so I can see progress at a glance.

I’m open to the specific mix of tactics as long as every piece pushes toward one outcome: more paying users. If you have relevant case studies or data-driven wins, include them in your bid.