Lead-Focused Local SEO Management

I’m looking to hand off the day-to-day optimisation of my Roomvo-powered site and Google Business Profile so we can start generating more qualified leads quickly. The first order of business is a technical and on-page sweep: please audit the site, flag every issue you find, and fix the highest-impact items right away—think broken links, slow pages, or anything that hurts mobile responsiveness or crawlability.

Once the foundations are solid, I need a steady flow of locally-targeted content: two SEO-optimised service pages or blog articles every month that strengthen our footprint in the surrounding areas. Those pieces should feed seamlessly into social: four Facebook/Instagram posts and two LinkedIn posts each month that tease the new content, highlight projects, or share industry tips.

On the paid side, I want a single, tightly-focused Google Search campaign built specifically to generate leads. You’ll handle keyword research, ad copy, extensions, negative keywords, and ongoing bid adjustments. Accurate conversion tracking must be in place from day one, with events pushed to GA4 so we can see exactly which ads and pages move prospects down the funnel.

Basic B2B prospect research is also part of the brief; I need a constantly updated spreadsheet of potential partners or clients with contact details and short notes on fit.

Deliverables
• Full technical/on-page audit and fixes
• Two local SEO pages or articles every month
• 4 Facebook/Instagram + 2 LinkedIn posts monthly
• B2B prospect list (updated monthly)
• One Google Search campaign built for lead generation, fully managed
• Conversion tracking setup (Tag Manager/GA4)
• Consolidated performance report at the end of each month

I’d like the audit, fixes, and campaign launch wrapped up within a month, after which the monthly content, social, ads optimisation, and reporting cadence kicks in. Let me know how you’d approach each element and any tools you prefer so we can get started right away.