Lead-Focused Google Ads Setup

My e-commerce store is ready to scale and the next step is a Google Ads campaign built expressly to generate high-quality leads. I already handle the creative side of my product pages, so what I need now is a data-driven structure inside Google Ads that attracts potential buyers and nudges them to share their details before they make a purchase.

The work begins with keyword research that balances commercial intent with reasonable CPCs. From there, I want tightly themed ad groups, compelling copy, and extensions that all push toward one clear conversion action—capturing the prospect’s information. Conversion tracking must be configured so every form submission, call, or other lead is logged back to the keyword level. I use Google Analytics 4 and Tag Manager, so events need to fire cleanly across those platforms for reliable reporting.

A short learning phase is fine, but optimisation should follow quickly: negative keywords added, bids adjusted, and under-performing ads paused before wasted spend sets in. By the end of Week 2 I expect to see a steady drop in cost per lead; by Week 4 we should have a clear picture of ROAS and know which segments deserve more budget.

Deliverables:
• Campaign structure and keyword list (shared via Google Sheets)
• Search and, if advisable, Shopping campaigns published in Google Ads
• GA4 & Tag Manager conversion tags tested and live
• Performance report after the first 30 days with actionable next steps

Once everything is running smoothly I’m open to an ongoing management retainer, but the immediate priority is a launch that brings my store a consistent flow of qualified leads.