Lead-Focused Google Ads Revamp

We want our Google Ads account to start producing consistent, affordable service-sign-up leads. We've run campaigns before, but the results weren’t strong enough, so the account holds some historical data that now needs a sharp audit and a fresh strategy. We also had a problem with receiving a lot of false positive enquiries from our phone number appearing in Google searches that weren't relevant to us despite extensive use of negative keywords, so we would be looking for a solution to that too.

Here is what we need:
• A quick but thorough review of the existing campaigns, keywords, audiences and conversion tracking to spot waste and usable data.
• A rebuilt or heavily optimised campaign structure centred on service-sign-ups (Search and, if it makes sense, Performance Max or Display retargeting).
• Compelling ad copy and extensions that speak directly to people ready to take up the service.
• Clean conversion tracking and tag management so every sign-up is captured in Google Ads and GA4.
• Weekly optimisation for bids, negatives, audiences and ad experiments, aiming to drive down CPA while scaling volume.
• Concise weekly performance summaries and one end-of-month report with insights and next steps.

Acceptance criteria
– Conversion tracking shows 100 % accuracy when tested.
– Substantial reduction in false positive phone calls
– Reports delivered on the agreed schedule.

Our website and ad account access will be provided once we agree on the plan. Let us know how you would tackle the audit, rebuild and ongoing optimisation, plus any questions you have about the services we offer.