Lead-Focused Google Ads Management

My website is ready for more qualified enquiries, and Google Ads is the channel I want to scale next. The single metric that matters to me is lead volume at the lowest possible cost, so every decision—from keyword research to bid strategy—should point back to that result.

I’ll be running on both the Search and Display Networks. This means smart segmentation: high-intent search terms that capture prospects already looking for our offer, alongside well-placed display creatives that keep us top-of-mind. I’m open to different match types, remarketing audiences, responsive ads, and automated bidding, provided they can be justified with data and improve conversion efficiency.

What I need from you:
• A concise account structure built around our core services/products.
• Compelling ad copy and display assets matched to the landing pages you’ll help refine.
• Conversion tracking set up through Google Tag Manager and Google Analytics so every form completion or call is captured.
• Weekly performance summaries highlighting CPL, conversion rate, and optimisation actions taken.

Acceptance criteria:
1. Campaigns go live only after tracking fires 100 % correctly in Tag Assistant.
2. Within the first 30 days, deliver at least a 15 % improvement in cost per lead over my current baseline (I’ll share this figure privately).
3. Clear, actionable recommendations accompany each report—not just numbers.

If you’re comfortable experimenting, iterating quickly, and holding the work to measurable targets, let’s talk timelines and access.