Lead-Focused Facebook & Instagram Campaign

I’m ready to ramp up qualified inquiries for my platform, www.exprty.com, through a tightly-run image-based campaign on both Instagram and Facebook. The single metric that matters to me is leads that convert into sales, so every creative decision and targeting parameter must support that outcome.

Here’s the framework I have in mind:

• Strategy & Targeting
– Translate my current buyer personas into precise Facebook Ads Manager audiences and look-alikes.
– Map out a short funnel (awareness, consideration, conversion) but keep spend weighted toward conversion-oriented placements.

• Creative Production
– Produce a series of professionally branded image posts (static or subtle motion OK) that match a corporate, trustworthy tone—think polished typography, brand colours and clean layouts.
– Draft concise copy for each visual that pushes viewers to click straight to our sign-up / demo pages.

• Campaign Build & Launch
– Configure campaigns, ad sets and ads inside Facebook Business Suite, enabling tracking with the Meta Pixel and standard events already active on exprty.com.
– Schedule a two-week test phase, then scale what works.

• Optimisation & Reporting
– Monitor daily, pausing low-CTR or high-CPA creatives and cloning winners with fresh variations.
– Supply a clear weekly report: spend, clicks, CPL, and attributed revenue so I can see ROI at a glance.

Acceptance criteria
1. Minimum of three unique, on-brand image concepts delivered in editable format (PSD or Figma).
2. Campaign live in my ad account within five days of contract start.
3. First optimisation report delivered 7 days after launch.

If you have a proven track record of turning social traffic into paying customers—for SaaS or digital platforms especially—let’s talk specifics and timelines.