Lead-Focused AdWords Setup

The task is to build a fresh Google Ads account that drives high-quality leads for my business. I need a complete setup across Google Search and the Google Display Network, structured for easy optimisation and clear reporting.

Primary objective
• Generate qualified enquiries, not just clicks. All campaign elements—keywords, ad copy, extensions and conversion tracking—should be aligned with that goal.

Keywords
I will share a starter list, but I rely on you to expand it through keyword research and competitor analysis, then group terms logically for relevance and quality score.

Core deliverables
• Campaign architecture: networks, ad groups and match types set up in Best-Practice format
• Compelling text ads and responsive display assets with strong calls to action
• Conversion tracking: form submissions and phone calls measured via Google Tag Manager and linked to Google Analytics
• Negative keyword list and basic bid strategy recommendations
• A brief hand-over document summarising structure, targeting choices and next-step optimisation ideas

Acceptance criteria
A fully live account, approved ads, and conversions reporting correctly in the interface.