Lead-Driven Google Search Campaign

I want a tightly-focused Google Search Ads campaign that turns active searchers into qualified enquiries for my professional services practice (legal and accounting). The goal is clear: generate leads from both businesses and individual consumers who are already signalling intent in Google.

Here’s what I need:
• Campaign build-out: granular ad groups, match-type balanced keyword lists, and compelling expanded- & responsive-search ads.
• Conversion framework: GA4 and Google Tag Manager events tied to form submissions and click-to-call so every lead is tracked back to its keyword.
• Ongoing optimisation: weekly negative-keyword sweeps, bid and budget adjustments, A/B ad copy tests, and audience refinements to keep cost per lead trending down.
• Transparent reporting: shareable Google Ads dashboards detailing impressions, clicks, conversions, CPL and search terms that drove results.

Acceptance criteria:
1. Conversion tracking fires 100 % correctly in the Google Tag Assistant preview.
2. First two weeks deliver at least 10 qualified leads with CPL within industry benchmarks we agree before launch.
3. Search term report shows ≥70 % of spend on exact or phrase queries directly relevant to our services.

If you’re comfortable working directly in Google Ads, Keyword Planner, GA4 and Tag Manager — and can explain performance in plain language — let’s get this campaign live.