Launch Marketing Psychology Course China

via Freelancer ·

Budget / Salary$250–750
TypeFreelance project
LocationRemote
Posted43 minutes ago
I’m ready to introduce my marketing-psychology course to the mainland Chinese market and I want to start selling seats to individual learners right away—more precisely, to mid-career marketing professionals who are hungry for the behavioural science tools that will move their KPIs and their salaries.

The English version of the curriculum is finished; what I now need is an agile partner who can take me from “great idea” to “first paid enrolments” as fast as possible. That includes localising the content, choosing the best Chinese platforms (think Tencent Classroom, Bilibili, Zhihu, or a private LMS if you have a stronger suggestion), shaping the price points, and building a launch funnel that actually converts. Organic social on WeChat and Weibo, short-form video for Douyin, paid ads, influencer outreach—whichever channels you know will resonate with working marketers, I’m open, as long as the strategy is data-driven and the execution is crisp.

Deliverables I expect to see:
• Localised course outline, slide deck template, and script tweaks ready for recording
• A detailed go-to-market plan with channel mix, launch calendar, and KPI targets
• Set-up of the chosen platform (or integration with my existing Thinkific build) including payment flow that works inside China
• Five ready-to-run promotional assets (ad creatives, landing page copy, WeChat article, etc.) optimised for the target segment
• A post-launch dashboard or report structure so we can track enrolments and ROI from day one

If you already have experience moving Western courses into China—or if you’ve driven enrolments for domestic ed-tech brands—tell me about the campaigns you ran, the conversion numbers you achieved, and the tools you used. I’m aiming to open enrolment within the next few weeks, so speed and clarity are critical.
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