Launch Ayurvedic Instagram Presence

I’m bringing a new-age organic wellness and Ayurvedic brand to life and want Instagram to be our primary storytelling stage. From zero followers to a thriving, trust-based community, I need someone who can think strategically and execute creatively.

Here’s what I’m picturing:
• Shape a clear Instagram strategy that translates traditional Indian botanical wisdom into modern, premium visuals and copy.
• Build and maintain a 30-day rolling content calendar centred on three pillars I value most—engaging infographics & wellness tips, authentic behind-the-scenes moments, and curated user-generated content.
• Design or direct eye-catching posts, Reels, and Stories that feel cohesive in tone, colour, and voice.
• Publish regular posts and timely updates, responding to comments and DMs to keep conversations warm.
• Track reach, saves, shares, and other core metrics through Instagram Insights (or a scheduler like Later/Hootsuite) and refine the plan based on what moves the needle.

If you’ve launched lifestyle or wellness handles before, understand the nuances of Ayurvedic language, and can balance aesthetics with data-driven decisions, I’d love to see how you’d map out our first month online and grow from there.