Klaviyo E-mail Marketing Expertise Needed

Klaviyo Email Marketing Build — Turkey & International (Heritage Jewelry Brand, Shopify)

About the project
We run a heritage jewelry brand on Shopify, live in Turkey with an international/European launch underway (solid silver and gold jewelry, price range roughly EUR 80–7,000+). Klaviyo is already connected to the Shopify store, with an existing database of 3,000+ contacts. We need an expert to take this through database analysis, full flow build, custom template design, and campaign infrastructure, then support us for the first month live.

Scope of Work

1. Database Analysis & Segmentation

Analyze the existing ~3,000-contact Klaviyo database and deliver a clear breakdown: how many contacts are Turkish, how many are international, and how the rest are classified (and why) — this is a specific deliverable the client wants visibility into
Build the working segments off that analysis: Turkish vs. international, plus standard lifecycle segments (subscribers, active customers, lapsed customers)

2. Technical Setup & Audit

Audit the current Klaviyo–Shopify integration: sending domain authentication (SPF/DKIM/DMARC), deliverability setup, and event tracking (product viewed, added to cart, checkout started, order placed)
Confirm the Klaviyo plan is sized correctly for the current database
Set up revenue tracking so every flow and campaign reports attributed revenue accurately and can be reported on

3. Flow Build — 8 flows, 21 emails total

Flow Emails Triggered by
Welcome Series 5 New subscriber
Browse Abandoned 2 Product viewed, no cart add
Add to Cart 2 Item added to cart, no checkout
Abandoned Checkout 3 Checkout started, not completed
Customer Thank You 2 Order completed
Product Review 1 Delivery window passed
Customer Winback 4 Lapsed since last purchase
Sunset Flow 2 Prolonged inactivity

4. Email Template Design

Design custom email templates matching the brand's look and feel (brand assets, colors, typography, and imagery will be provided)
Build both the flow templates and reusable templates for one-off campaign sends

5. Copywriting & Localization

Full copy for all 21 emails — subject lines, preview text, body — written in English first
Translation/localization into Turkish for the Turkish-market segment once English copy is approved
Copy recommendations: share your reasoning behind key messaging choices (subject lines, offers, tone), not just the final copy
Tone aligned with brand positioning: heritage, craftsmanship, and history/mythology-rooted storytelling — not generic "handcrafted" or "timeless" language

6. Campaign Infrastructure

Signup forms/pop-ups configured for both markets
Lists and segments fully built out and documented for ongoing use
At least one reusable campaign template ready for future one-off sends

7. QA & Launch

Test sends across all flows, mobile/desktop rendering checks, link and tracking QA
Revenue tracking confirmed working before handoff

8. Post-Launch Support

Minimum one month of post-launch support included from go-live, covering troubleshooting and adjustments to flows/campaigns within the agreed scope

What we're looking for

Proven Klaviyo expertise: flow building, segmentation, deliverability, and revenue attribution/reporting setup
Experience with Shopify–Klaviyo integration
Email template design skills, not just copywriting — comfortable building on-brand templates from provided brand assets
Strong ecommerce email copywriting in English, with the ability to coordinate Turkish localization (a fluent Turkish copywriter is a plus, or comfort working alongside a translator we provide)
Ecommerce/DTC experience, ideally in fashion, jewelry, or premium goods

Deliverables

Database breakdown report (Turkish vs. international vs. unclassified) with methodology
Fully configured Klaviyo account with segments and lists built and documented
8 live flows / 21 emails, custom-designed and tested
English copy for all emails plus Turkish localization, with copy rationale included
Signup forms and at least one reusable campaign template
Revenue tracking configured and verified across flows and campaigns
One month of post-launch support

To apply, please share

Relevant Klaviyo portfolio or case studies, ideally including template design work
Your process for the database analysis and the copy/localization step
Your estimated cost and timeline