Kids' Swimming Lessons Facebook Ad Design

Project Title: Design 3 Eye-Catching Facebook Ad Graphics for Kids’ Swimming Lessons

I am looking for a creative graphic designer to design 3 professional Facebook ad graphics to promote our children’s swimming lessons.

We are a swimming school offering swimming lessons for children, and the graphics will be used for paid Facebook/Meta advertising, so they need to be visually attractive, easy to understand at a glance, and designed to encourage parents to enquire or sign up.

What I Need

- 3 different Facebook ad graphics
- Each graphic should have a different design/concept, rather than simply changing the colours or photos
- Clean, professional and family-friendly design
- Attractive to parents of children learning to swim
- Strong visual hierarchy — the main message should be immediately noticeable
- Suitable for use as Facebook/Instagram paid ads
- Mobile-friendly, as most viewers will see the ads on their phones
- Include our logo/branding
- Include a clear call to action
- Final designs should not look overly cluttered or text-heavy

Possible Messages / Selling Points

The graphics may highlight points such as:

- Swimming lessons for children
- Beginner-friendly classes
- Small group classes
- Water confidence and proper swimming techniques
- Experienced / qualified swimming coaches
- Free trial available
- Convenient lesson schedules

I will provide the designer with our logo, exact wording, lesson information and any photos/materials available after the project is awarded.

Deliverables

1. 3 completed ad designs
2. Facebook/Instagram-ready files in high-resolution JPG/PNG
3. Editable source files (PSD, AI, Canva, etc.)
4. Appropriate Meta ad dimensions, including 1080 × 1080 and/or 1080 × 1350 versions
5. Reasonable revisions to finalise the designs

Important

I am not looking for three versions of essentially the same template. I would like three noticeably different creative approaches that I can use to test which type of advertisement gets the best response.

When bidding, please include:

- Examples of Facebook/Instagram advertising graphics you have designed
- Preferably examples related to children, education, sports, enrichment classes or swimming
- What editable format you will provide
- Your estimated completion time

Please do not send generic logo-design portfolios. I am specifically looking for someone with experience creating attractive social media advertising creatives.