Kids’ Roller Shoes Shopify Build

I’m launching an online store that sells one thing only—roller shoes for kids—and I want the whole experience to feel bright, energetic, and fun. The store will be built on Shopify from the ground up, including theme selection or creation, page structure, and basic apps (payments, reviews, shipping, etc.).

Because I don’t yet have a logo or any brand assets, the first step will be a colorful, playful visual identity that children (and their parents) immediately recognise:
• Logo in vector and web formats
• Simple style guide covering colour palette, fonts, and usage rules

Once the branding is locked, you’ll implement it across the Shopify theme so the homepage, product pages, cart, and checkout all carry the same lively look. Please make sure the site is responsive, loads quickly, and is easy for me to update with new styles or sizes of roller shoes in the future. Basic SEO setup and a short onboarding session showing me how to add products would be appreciated.

Deliverables will be:
1. Complete brand identity package (logo + mini style guide)
2. Fully functional Shopify store themed to that identity
3. On-page SEO essentials and hand-off walkthrough

If you’ve worked on children’s or single-product stores before, feel free to share links.