International Retail Call-Lead Boost

I’m ready to scale my existing Facebook campaigns so that they generate far more phone enquiries from shoppers around the world. Right now the ads tick over, but volume is limited. I need a data-driven marketer who can step in, audit what’s live, and then rebuild the structure—audiences, creatives, placements, bidding and tracking—so that call leads climb steadily week after week.

The KPI is simple: higher daily call volume from retail-interested users in multiple countries, while keeping CPA sensible. You’ll have full access to the ad account (Meta Business Suite/Ads Manager) plus our call-tracking numbers. I expect you to

• Analyse past performance and identify waste
• Propose and launch new audience segments, lookalikes and retargeting loops geared to international retail buyers
• Refresh ad copy and visual assets to emphasise “call now” intent
• Implement conversion tracking and event optimisation so calls are attributed accurately
• Monitor, test and iterate for at least four weeks, sending concise weekly reports that highlight lift in calls and next actions

Experience with Facebook Ads for retail brands and proven results in call-lead generation are essential. Please outline similar projects you’ve handled and the growth achieved, and include the main tools you’ll use for analysis and reporting.

I’m aiming to choose quickly and start optimising right away.